She is the very first Latina Disney Princess! Elena of Avalor is a Disney channel animated show that debuted in the United States on July 22, 2016. Several new Elena dolls have hit store shelves. This review is for the Royal Gown Elena doll. She was purchased at Target for $19.99. You can also order her online via Toys R Us HERE.
The dolls are made by Hasbro, who recently acquired the Disney Princess license. For over a decade, Mattel had an exclusive contract with Disney and was making the princess dolls. Over time however, Mattel began to neglect the brand (which was evident to doll collectors like myself who noticed the dolls were suddenly being made in poor quality) and then released their own collection of princess dolls called Ever After High. This greatly displeased Disney. They left Mattel and awarded the $500 million dollar Disney Princess contract to Hasbro. A great video about the contract dispute can be viewed HERE.